If you haven’t watched Britney’s new video for ‘Hold It Against Me’, you’re not missing much. After all of the crazy hype and teasing on Facebook & Twitter with her six-second clips, I was hardly impressed. I couldn’t help but notice her poor dancing, unenthusiastic singing, and the fact that it looked like a freaking commercial for SONY amongst other things.
It turns out Britney made $500,000 off the product placement in the four-minute video. Some of the products advertised in the video were SONY televisions & monitors which were everywhere, Make Up Forever eyeshadow, Plenty of Fish dating website, & she even shows off her OWN perfume Radiance.
It’s not a coincidence that the video’s producer also produced Lady Gaga’s ‘Telephone’ which was also an exaggeration of product placement. So basically if you want your music video to look like a commercial for a bunch of non related items/brands, then you should definitely hire Jonas Åkerlund.
I was really excited for Britney’s
second attempt comeback & I truly LOVE ‘Hold It Against Me’ (the song), but her dancing is no where as good as it used to be during her ‘ I’m A Slave 4 U’ era. I mean seriously, when they show her dancing she’s barely moving & the other times they cut to another scene so quick that you can’t even really see her dancing (possibly because her dancing sucked, but this is just my theory).
Anyways, you be the judge. Tell me what YOU think of all the product placement & her dance moves.